Portfolio Snapshot: 4D Technology Corporation, 2007-2018

4D is a mid-sized company that specializes in metrology (measurement) equipment used in the manufacture of optics, telescopes, satellites, semiconductors and other industries. I designed and implemented 4D's marketing communications strategy and created virtually all marketing pieces. I oversaw 4D's contact database which we more than tripled in size, and I implemented software and systems to make sure the sales force could act on the most promising leads. As 4D's technical writer I generated all user documentation and edit scientific articles, as well providing a resource for software testing, applications engineer and product design. I worked with 4D on a consulting basis for several years before joining as an employee in 2012, and I continue to work with them today.

4D Technology Home Page

The 4D Technology web site established the company as the leading innovator in their field.

Our promotional mission was to grow sales in an industry that is dominated by large, entrenched competitors. We built on 4D's stature as the major innovator in the field and promoted 4D's products through a combination of rich web content, trade journal articles, regional events and workshops, and precise on-line advertising. I was able to grow 4D's prospect database by 30% or more year over year. The company continues to grow steadily in a very challenging environment.

4D Technology - Clean Room Applications  4D Technology - In Situ Polishing Feedback  4D Technology - Shop Floor Measurement
4D Technology - Large Optics  4D Technology - Surface Roughness Measurement

Application-based photography puts 4D systems into context.

4D's customers are building some of the most challenging optical systems even designed, and they require thorough, accurate understanding of how the products and software function. To provide it I maintained over 40 hardware manuals which were frequently updated and expanded. The manual that I developed for 4D's 4Sight software, which provides instrument control and data analysis for all of 4D's instruments, grew to over 250 pages. Customers have reported that the thoroughness of this documentation was a major selling point when they were searching for metrology equipment.

4D Technology NanoCam Ad  4D Technology AccuFiz Ad  

4D web and print ads present a cohesive message.