Client Showcase - Michigan Metrology
Michigan Metrology specializes in surface roughness measurement, analysis, and training. For nearly 20 years we’ve leaned into Dr. Donald Cohen’s reputation as an expert and as an educator to promote the company. His site is now a hub for metrology information, providing a level of detail not previously available in the industry. It’s made the site a destination for potential customers—and it also led us to the top of searches for MichMet’s key terms.
“Mike makes a small budget go a long way. Our efforts have paid off in steady business and a trusted reputation, which is so important for a measurement lab. People come to our website now to learn, as well as to check out our services. It’s great to offer visitors real value.”
Highlight project
A few years ago we began creating a series of animations to clarify tough concepts in surface roughness and friction. These short pieces became important learning tools and cornerstone content for Don’s classes—and social media hits for us as well.
