Client Showcase - LabSmith
When LabSmith started in 1995 it was just two people in a garage (a lot of great company stories start that way!) I’ve been working with LabSmith virtually since the beginning, as they’ve entered new markets and greatly grown their product offerings and their team as well. We’ve updated their brand throughout the years to make sure their message and presentation matches their growth.
“Mike handles all of our customer-facing media – our webshop; brochures, spec sheets, user’s manuals; trade show booth and graphics, product application notes, and videos. His organizational skills, attention to detail, and huge array of skills have been instrumental in keeping LabSmith on track.”
Highlight project
When LabSmith released their line of microfluidic valves they faced steep competition from larger, entrenched manufacturers. We broke into the market in style, using web content, SEO, paid web advertising, application notes, trade show displays, and multimedia sales tools to push through the noise.
